It’s always more fun to flirt with someone who understands you, isn’t it?
We thought so.

We always had more pleasure to work with clients speaking the same language. But for the first time we were this exited about the way a brief is given to us. Turkish Airlines (THY) made clear how the pitch will be evaluated from the start. They are absolutely on the right track. We think the way they released this brief is very inspired. For the first time, we had to put together a brief from bits and pieces scattered all around the Internet.

The process was more like a treasure hunt than receiving a brief.

Just to make it clear, you have to be Internet-savy to solve THY’s brief puzzle. When we first took a look at the email they send us, we encountered with a short explanation and a small mindmap, containing familiar website names and some keywords. Instinctively the used the “thybrief” keyword on flicker. The Flicker page we encountered made us all smile. So this was how we were going to get the brief.

Since we knew how the other sites handled the account names, we immediately accessed the profile of “thybrief” user on slideshare, twitter, thumblr, blogspot and friendfeed.

While we were assembling the pieces of the brief, we realized that some some part concerning mindmeister, google docs and gmail were missing. These were the more difficult and fun parts of the hunt.

Spoiler Alert! Do not keep reading below this point, if you want to solve the puzzle for yourself.

We used the names of the jpeg images, the ids of mindmeister maps posted in the last 18 hours, combinations of the code from the initial brief document and most common passwords to brute force crack the thybrief gmail account. We were not successfull.

Asking ourselves the question “Where *we* would hide the password?”, the answer was not that hard afterall.

The password for the gmail account was hidden in the HTML source code of thybrief.blogspot.com. We were a little disappointed when we could not access the gmail account. The keyword “haydar1453″ should have been a password. But we weren’t discouraged, and saw that we were on the right track when the password gave us access to the friendfeed account.

A short while later we tried the password again for gmail and got in. It is possible that someone tempered with gmail account settings. We also had to reset the mindmeister password, in order to reach the online mindmap.

In short, these are the sites that we gathered the brief from:
http://www.slideshare.net/thybrief/thycom-brief-1599730
http://friendfeed.com/thybrief
http://www.flickr.com/photos/thybrief
http://twitter.com/thybrief
http://turkishairlines.tumblr.com
http://thybrief.blogspot.com
http://www.facebook.com/pages/Turkish-Airlines/90430042759

Gmail account’s password can be changed. If you can not get in, just wait until the administrator resets the password, then you can confirm your friendfeed subscription request.

Account: thybrief@gmail.com
Password: haydar1453

We salute and thank Turkish Airlines for their extraordinary brief.
Working with such a customer, who excites us so, even from the very beginning of the brief process will definitely affect our approach.

Good luck everyone!

This entry was posted on Pazar, Haziran 21st, 2009 at 5:41 pm and is filed under THY Konkur. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.